Why are so many celebrity women making NFL appearances? It’s the “Taylor Swift Effect.”
Moves here, Danny, that is. When I’m instructing my signature move, the Danny Hurley Head Butt, which is trademarked by the way, I want absolute concentration. It must be executed precisely! But once in a while I step back from it all, and pay attention to what’s going on in the world, the sport’s world, especially.
Madison Beer at a Chargers game (photo, officialmadisonupdates on Instagram)
And something interesting is going on!
I’m hearing that “significant others” are attending NFL football pre-season practices and games. Reported sightings include Jaxson Dart’s girlfriend, Marissa Ayers, Justin Herbert’s girlfriend, singer Madison Beer, and Joe Burrow’s rumored girlfriend, Olivia Ponton.
These “appearances” are reportedly prompting online negativity, which is somewhat to be expected. But let’s focus on the “why,” not the “so what.” Both women and the NFL seek each other’s company. The NFL wants these women there because their presence might lead to more viewership, especially among new women viewers.
Courtesy Prime Video
Call it “The Taylor Swift Effect.”
Anyway, if the NFL wants more women, let’s go hardcore. The possibilities are endless. Let’s have them run in plays to the huddle, at least in the preseason. Let’s play all-female flag football at halftime. Let’s have an all-female broadcast team. It’s a travesty that there isn’t one already. Eventually, this leads to this: the first female football player. What position will she play? She’ll be the placeholder, of course. It’s fitting.
After all, the most-famous placeholder is a woman: Lucy from Peanuts. So, yes, I’ve seen the light. We’re in a different era. For the love of God, Bill (Do Your Job!) Belichick is practically half a mermaid!
If an NFL player wants to sweat like they’re in a Bear Bryant preseason camp, they take a Bikram yoga class. Tom Brady could probably kill it – and he just might – with a beauty line.
So bring on the significant others!
Danny Moves
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Jon Hart is the author of Unfortunately, I was available.
