Theories About How Bevo Got His Name

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Everyone knows the University of Texas, Austin mascot, Bevo, the most famous Longhorn in the world. However, how did Bevo get his name? There are a few theories about this. But what is the truthful one?


Bevo! (photo courtesy Texas Daily)

The most popular story is the Texas A&M incident. In 1917, Aggie pranksters captured the first Bevo and branded him with 13-0, the final score of the Texas and Texas A&M game. Texas, of course, was upset (twice), so they made the alteration. To reclaim their mascot, Texas Longhorns students supposedly transformed the brand: the 1 and 3 became the B, the dash became an E, and a V was added before the O, spelling Bevo.

While that theory is the most popular, there are other theories. In the Alumni Magazine, UT historians suggest the name comes from “Beeve,” an old term for cattle. An O was added as a fitting name for a steer.

An editor for the magazine could have officially dubbed him “Bevo” after his debut in 1916, likely inspired by the “Beve” idea. Unfortunately, he died before he could explain his choice.

The A&M branding story is a great folklore, but the actual derivation remains a mystery. Still, “Bevo” reigns supreme among college mascots. Just ask any UT fan.

About Matthew Paris

I grew up an avid Houston sports fan. After graduating from Texas Tech University in Theater and English Literature I worked as a marketing rep and coach for I9 Sports, coaching baseball, flag football, soccer, and basketball. I’m currently with Austin Sports Academy as a marketing coordinator, baseball and football coach, and coordinator of middle school and high school open play nights. I’ve written three short films for Looknow Productions and have also written articles on film marketing, producing, and directing. I really enjoy writing about sports and being an active contributor to The Sports Column.



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