Take A Look At The Cowboys Brand New Gym

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 The Cowboys just opened a state-of-the-art gym, open to the public, in the heart of Dallas! Come check it out, and work out like a football star.

The Dallas Cowboys have opened their state-of-the-art gym to the public by opening Cowboys FIT–a three story, 60,000-square-foot extension of The Star where fans and Dallas residents alike can train like America’s Team.

Through the space, Advent (a Nashville-based experiential design firm that has help the iconic team brand its other spaces) created a one-of-a-kind, inspirational environment. Charlotte Jones Anderson, the Cowboys Executive Vice President and Chief Brand Officer, explains it this way: “You will certainly see the visual manifestation of the Cowboys. You will see that we have taken the exact same blue glass that’s on the Cowboys locker room and put it on the locker rooms at FIT.”

Via Jane Slater of NFL Media, the first floor features a “Fuel Zone Cafe”, “luxurious full-amenity locker rooms with private showers and sauna,” a Group Fitness Room, and even a “Recovery Lounge” that offers cryo-therapy and hydro massage chairs.

The second floor has 20,000 pounds worth of free weights, 90 pieces of interactive cardio and 40 selectorized machines– plus three sports performance platforms. There’s a giant 60-yard Sports Turf area with Cowboys end zones and a bunch of TRX equipment as well.

“Most importantly, hopefully you will want to create that same kind of mentality in how you want to transform your own self to be the best that you can be. … You’ll want to try to lift as much as Tyron (Smith). You’ll want to try to be as fast as Zeke [Elliott]. And you’ll want to be inspired by their commitment to excellence.”

So, welcome to the gym, Dallas!


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